On an emotional day in June, parents gather to watch their daughters graduate from The Bishop Strachan School. The girls sing a moving song they wrote to honour the historic school’s 150th anniversary. A beautiful science, technology and arts wing has just been built. The girls have worked exceedingly hard to get to this day.
To contribute to this memorable moment, I produced a sweet video naming each of the 100 graduates, playing to the LAs’ There She Goes.
And there, on each seat for every parent in the auditorium, was a package of branded tissues designed to inspire post-graduation engagement – and poignantly reflect that joyous, tearful occasion.