The City of Toronto needed to reach residents who were facing barriers to accessing the COVID-19 vaccine, whether through fear, resistance or lack of information.
I worked with community leaders to explore the issues and find people who were willing to share their thoughts about why the vaccination was important to them.
The result was the Toronto Voices video series featuring ten short stories that illuminated deeply personal experiences with COVID-19 – a moving and powerful way to engage viewers and support that goal.