Many people with a spinal cord injury use catheters to support bladder health. Because of the high cost, some resort to reusing catheters which can result in infection.
Our team developed a bold, integrated campaign, Pee For Free, to help Spinal Cord Injury Ontario advocate to increase funding for these expensive daily catheters.
Using a strong mix of media wrapped in a cheeky theme, a smart communications plan would galvanize community support and inspire government decision-makers on this critical issue.
I produced posters, a web landing page, event scripts and a powerful video that, when shared at Ontario’s Legislative Assembly, inspired politicians to break into enthusiastic applause and commit to change.